eZenith is an Internet Marketing company that specialises in Search Engine Optimization (SEO) consulting services. Our goal is to get our client’s website to the zenith, or summit, of Google, Bing and Yahoo, i.e. Number One on the search engine results page (SERP).
While our primary service is Search Engine Optimization consulting, our company is also involved in other forms of online marketing (e.g. managing AdWords campaigns, social media marketing and integration, email marketing, affiliate marketing), web hosting, web analytics, web design, Google Apps and blogs.
Having a website is so commonplace after the first decade of the 21st century that it is possible for a company to have an attractive and useful website, while having the frustration that potential clients cannot find your site. Why do some websites appear on the first page of Google, Bing and Yahoo, while others languish on the sixth or seventh page of the results that the search engines yield for a specific keyword, keywords or a desired phrase? The answer is that some websites are optimized for these search engines while others are not. Having a flashy, or even a useful website, is no longer enough. All online companies now also need SEO services.
Search Engine Optimization consulting involves optimizing websites to achieve high organic search rankings on the search engines (e.g. Google, Bing or Yahoo) for a specific keyword, keywords or a phrase. These search engines use algorithms to rank websites that they have indexed. eZenith’s SEO services incorporate both ‘on page’ and ‘off page’ optimization so that the search engines will rank the target website higher than its competitors. Factors that are important in Search Engine Optimization consulting are:
- A search engine friendly website structure
- A well researched list of master keywords
- Website content that is optimized for the selected master keywords
- Link popularity
- Social media integration
While eZenith’s consulting office is located in Durban, South Africa, our company is willing and able to perform Internet services for clients within the English speaking world. Durban is the third largest city in South Africa, with a population of some 3.5 million people. Durban is situated on the east coast of Africa, in the province of KwaZulu Natal, and has the busiest port in Africa. Durban is also a major centre of tourism due to the city’s warm subtropical climate and beautiful beaches. Durban was a host city for the successful 2010 FIFA Soccer World Cup in South Africa, and has plans to bid for the 2020 Summer Olympic Games.
Photo of Mount Everest: by Bernard Goldbach (‘topgold’ on Flickr) 9 February 2005 – Creative Commons Licence
Best practices in SEO Services:
- - Relevant content
- - Relevant inbound links
- - Optimizing title tags
- - Relevant inbound anchor text
- - Image ALT tags
- - No embedding text in images
- - Sitemap
Bad practices in SEO Services:
- - Content farms
- - Link farms
- - Keyword stacking
- - Duplicate pages
- - Cloaking
- - Hiding keywords
- - Hiding links
- - Paid links