Internet marketing, or eMarketing, is a field of expertise that has developed in the wake of the development of the Internet age.  Internet marketing, which initially took the form of banner adverts which were often large and  annoying, has diversified significantly.  A key factor in the development of targeted marketing within the Internet has been the development of sophisticated algorithms for search engines.  The algorithms that were initially used to provide relevant search results (e.g. from a ‘Google’ search), were later used to provide  relevant adverts.  In a sense, when a user types in a desired keyword or phrase to be searched, the ‘Ads’ that appear on the right hand side (and top) of the search engine results page (SERP) is the equivalent of driving your car down the road and only seeing billboards that are relevant to your interests.

Internet marketing includes the following disciplines which are offered by eZenith, or one of its partners:

• search engine optimization (SEO);
• managing AdWords campaigns;
• email marketing;
• online advertising;
• affiliate marketing;
• search engine marketing (SEM);
• AdSense;
• PPC advertising;
• social media marketing;
• viral marketing;
• online reputation marketing;
• web public relations (webPR);
• website design;
• online copywriting;
• web analytics;
• branding and design;
• blogs;
• market research; and
• mobile marketing.

 

World Wide Web Image by Svilen.milev (via Wikipedia) – Creative Commons Licence